ANTEVRA
A complete storefront for a fictional experimental footwear label: editorial where it should be, fast where it has to be.
- Art direction, UX, front-end, commerce flow
- 2026
- Next.js, TypeScript, Tailwind, Playwright
Context
ANTEVRA is positioned as experimental urban footwear: technical construction without performance-brand cosplay. The brief asked for three things to be excellent: the homepage art direction, the product page, and a fast purchase path on a phone.
What was built
An editorial homepage, a filterable shop, a deep product page with a real turntable image sequence, search with Persian normalisation, saved items, a persistent bag and a checkout that is deliberately disabled, because nothing is for sale.
Product imagery is rendered from the project's own parametric model, and every route exists in English and Persian.
Decisions that shaped it
State in the URL
Filters, sort and search live in the URL, so links, refresh and back/forward all behave.
Motion with a budget
180–240 ms for controls, 450–700 ms for editorial moments, transform and opacity only, with a stepped fallback for reduced motion.
Accessible by default
Native radios for sizes and colours, a proper search combobox, focus-trapped dialogs, live announcements, and automated accessibility checks in the test suite.
Screens
Where it stands
- Full storefront and commerce flow, in English and Persian.
- Final approval of the typography.
What I learned
A fictional brand still needs real constraints. Deciding what the store would never do (payments, accounts, 3D) is what made the rest excellent.